Enrollments up 31% in the first full month after launch
AA19 rebuilt Interstellar Gymnastics' website from the ground up, migrated it off Square, and connected full performance tracking. The new site went live August 19, 2026. These are the results from the first full month.
236
Enrollments in the latest 30 days, up from 180 the prior period
2.5x
Daily rate of new family signups: 79 in the first month vs 56 in the two months before launch
$35,048
Collected in September so far, up from $23,671 in July and $26,802 in August
696
Organic search sessions in 30 days, plus 97 from AI assistants like ChatGPT
The situation
Interstellar Gymnastics is a family-owned gym in Santa Clara. Its old website sat on Square: slow, thin on content, and invisible for the searches parents actually make when looking for classes. Owner Nate had worked with SEO help before without results he could point to. He needed a site that ranked, converted visitors into enrolled students, and proved it with numbers.
What AA19 delivered
- Full website rebuild and migration off Square with SEO preserved
- Page-per-service content strategy: kids, adults, parent-tot, parties, free trials
- Answer-engine optimization so AI assistants can read and recommend the site
- Google Search Console, GA4, and Tag Manager wired for tracking
“Working with him was like hiring a magician for my business. He completely transformed my website. He did in 30 days what an SEO agency couldn't do in 3 years.”
Signals behind the headline
Ranking beyond the brand name
The site now appears for gymnastics near me, gymnastics san jose, and santa clara gymnastics, not just its own name.
Found by AI assistants
97 sessions arrived from AI assistants in 30 days, 83 of them from ChatGPT, a channel the old site never appeared in.
Growth across the board
Active families up 43, active students up 53, and active enrollments up 56 over the last 30 days.
Sources: iClassPro dashboard, Google Analytics 4, and Google Search Console, figures as of September 19, 2026. Enrollment figures compare consecutive 30-day periods. Signup counts are deduplicated new family accounts.